TerraLitix, the platform created by young entrepreneurs from Rivas that is set to revolutionize the soil decontamination industry

Summary. Diario de Rivas profiles the co-founders of Rivatrix, Alejandro Laguna and Paula Gutiérrez, and the origin of TerraLitix, their platform for digitizing the management of contaminated soils.

Alejandro Laguna Martín and Paula Gutiérrez Guzmán are two young entrepreneurs. Their paths crossed in Rivas, the city where they have set up the headquarters of their "startup," Rivatrix, the company behind TerraLitix, an innovative digital platform for environmental studies built from scratch by its founders — a project that aims to connect consultancies, industrial companies, and public administrations.

Encouraged by his father, who has had a long career in the contaminated-soil industry, Alejandro Laguna started prototyping the tool later named TerraLitix, software that could automate technical processes still being handled in archaic ways. "He told me he was fed up with Excel files," recalls the engineer, who poured all his effort into the project starting in late 2024, following professional experience in the armed forces, where he worked on the simulator project for the Pizarro infantry fighting vehicle (VCI). "TerraLitix is a very complex piece of software that requires deep study of the soil decontamination sector. It is a heavily regulated and technical industry that combines chemistry, geology, and more," explains the current Managing Director and Project Coordinator at Rivatrix.

Paula Gutiérrez, Director of Brand, Product Strategy, and Adoption at Rivatrix, joined the project as a co-founder. "I was finishing my last year of advertising and public relations when he told me about the software he wanted to build," she recalls. The two joined forces to launch Rivatrix, with two complementary work streams.

To fund their ambition, the founders of Rivatrix laid out a dual strategy. "We started from the ground up, and we landed clients for web development, which let us finance the first few months," says Laguna. The rest of his time went into building TerraLitix, the core of the project.

Those first months were a stretch of constant work, reaching further than they thought possible. "While we were building websites, I focused on creating the corporate and product identity from scratch, I named the tool, and I started working on the first video demo of the software so we could showcase its features. The biggest challenge was still showing the real potential in those early stages, like a house at the foundation level. That first demo was a turning point, because it let us show what we knew it could become," adds Paula Gutiérrez.

Original piece published in Diario de Rivas.